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4 Ways Organizations Can Celebrate Pride All Year Long

Every year, during June the LGBTQI+ community is celebrated and uplifted worldwide. It is part political activism, and part celebration of all the LGBTQI+ community has achieved over the years.  

While this June may look a little different due to a global pandemic, the support and celebration of the LGBTQI+ community should be equally acclaimed. To top it off, 2020 marks the 50th anniversary of the very first pride parade in June of 1970, a pretty incredible monument if you ask me!  

Pride Month gives organizations a reason to focus on workplace diversity and improve the workplace as a whole. Though Pride Month may be the motivation you need to get started on an action plan, make sure any steps you take fit into your larger corporate plan and don’t disappear after Pride Month is over. 

Attend a Pride Parade or Event 

Pride events will look and feel very different this year, but they are still on – online. Attend these virtual events as an organization. Showing up and cheering on is a wonderful way to show your support and celebrate diversity.  

The show must go on! Global Pride, an online event scheduled for June 27, will stream 24 hours of content that reflects and celebrates the beautiful diversity of LGBTQI+ people everywhere.  

Cities across the globe are holding various events virtually! A simple google search will show you what your city is doing to celebrate. My city is holding a parade, a flag-raising, a speakers’ series, a pageant, and more — all online. What is yours doing?  

Start a Diversity & Inclusion Committee 

A diverse and inclusive workplace is a more successful, productive, and innovative workplace, so focusing on inclusivity is more than just a social issue, it’s also a business one.  

Diversity councils are a critical driver in fostering real organizational change, establishing a dedicated focus on diversity and inclusion priorities. 

Here are 4 steps to launching this committee within your organization: 

  1. Learn the historical context of your company. Is your office diverse? Are diversity and inclusion considered throughout the recruitment process?  
  2. Get executive support and a budget.  
  3. Identify your mission and focus areas. 
  4. Set goals, roles, and responsibilities.  

Give Back to the LGBTQI+ Community 

For Pride Month why not dedicate your CSR (corporate social responsibility) initiatives to LGBTQI+ issues and encourage employees to do the same.  

Click here for a list of 9 organizations you can donate to to support the rights of LGBTQI+.

Produce Some Pride SWAG 

How does giving out free stuff to employees and customers make a meaningful difference? The most important reason is that it increases visibility. Visibility for any cause leads to greater acceptance, understanding, and support.  

Think of the swag your organization currently produces today. Now, take one of those items and dedicate it to showing your true pride for the LGBTQI+ community.  

Employees love swag but they also love bursting with pride. A sticker, coffee mug, tote bag, or face mask (fancy right?) are all ways for your organization to show a token of support.  

There are countless ways for your organization to celebrate Pride Month year-round. If you haven’t done so yet, that’s okay. This is your chance to step up, do your part, and focus on honoring this fabulous community.  

Marissa Dinardo
Marissa Dinardo is the Product Marketing Manager of Rhonda.ai. She is passionate about the development of Rhonda's innovative technology and learning about the power of marketing on a daily basis. She's inquisitive, well organized and always up for a challenge!

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